The three strong points of our dropship program are as follows:
- competitive: both in prices and shipping costs;
- simple and free: no formalities and/or subscription fees
- assistitance: on our part in managing and promoting the catalog
1) What are the catalog’s features?
The catalog is focused on direct sales (sales are thus carried out directly by the producer) of food and wine products from small producers, mainly families who administer and directly carry out the entire production process: from working the land to processing the relevant commodities. These are products therefore, given the small scale of production, that are exclusive, difficult to find through the traditional distribution chain and not found at all in supermarkets. Since they are direct sales, the prices are highly competitive because there is no distribution chain.
2) What are the shipping costs like?
They are very competitive because we have an agreement with UPS which offers discounts up to 80%: Logistics Management. As far as the catalog development is concerned, it is being enhanced by gastronomy products, wines from other Italian regions (Veneto, Tuscany) and tourism products.
3) How does one join your dropship program?
It’s quite simple and informal (there is no contractual obligation) and, above all it’s free, in the sense that there is no paid subscription requirement. Once you subscribe to the program at this link: join the dropship program, and after a brief inroduction, credentials are sent which will enable you to place orders, generated from your sales process, directly from shoplanghe with a 25% discount on list prices. The orders issued are dealt with by the producer and shipped directly to your client. The sale is therefore carried out directly by the producer to your company for delivery to your end customer, after which the producer will issue you the relevant invoice.
4) Is your dropship programma applicable to the entire catalog?
No, at the moment the following products are excluded:
5) What support do you offer to sellers when it comes to managing their catalog?
We offer two types of support:
a) de minims:
All the info (product sheets, producers’ profiles, shipping costs details, etc.) found on our site can used by you and placed in your catalog. You can, for this purpose, use the traditional copy and paste method or if you prefer we can send you the product details on Excel files and product images (labels, bottles, etc.) separately. By subscribing to our dropship program, we will send the excel file with a new version of the catalog each time it is updated.
In case you haven’t yet created your e-commerce site or you would like to redesign/redo the site you’ve already created we can offer the use of our technological platform by providing the pre-loaded catalog and all subsequent updates; basically we will eliminate the onerous task of having to manage your own catalog.
6) What prices can the products be sold at?
You can sell the products from our catalog at the prices that you consider most appropriate, however, if you intend to promote sales via the direct sales label, we suggest you stay in line with our prices (5-10% maximum touch-up depending on the market) which are the same prices charged by the producers on their e-commerce sites.
Note: the prices listed in the catalog include VAT, which will be applied and/or recovered depending on the relevant legislation
7) How are the products sold?
Selling food and wine online is, in general, a process that can be somewhat difficult and complicated, especially for products not related to trademarks/brands of some notoriety. However, you can sell them successfully by working in the following three ways:
a) keeping a well maintained catalog in terms of completeness of information and the uniformity of navigation (for example, we do not use the producers’ pictures, instead we take our own pictures designed specifically for our catalog).
b) promoting visits to the producers, thus giving the client the opportunity to get to know the products and their producers, taking scrupulous care to collect the e-mail addresses of all those who expressed interest during the visit. It would be ideal as well not only to promote visits to the producers’ cellars, but also hold workshops, meetings and theme nights by applying the Experiential Marketing process.
c) issuing regular commercial newsletters relevant to the above-mentioned activity. In this regard we can help by giving you instructions on how to structure the newsletter from both a graphic and text point of view, making it effective for sales.
8) Do you have a program for promoting our sales?
Yes, if you’re interested we can design and implement a communication process aimed at promoting your sales via the following online channels:
- Langhe.net portal (100.000 pages consulted monthly)
- e-mails and email news letter issued weekly to over 7.000 members
- Facebook and twitter profiles (with over 12.000 registered fans and followers),